
Economy
Automated Outreach: Effective Techniques for 2026
Apr 17, 2026

On January 8, at the conference introducing the International Exhibition on Technology for Fruit, Flower, and Vegetable Production and Processing (HortEx Vietnam 2025), Mr. Dang Phuc Nguyen, Secretary General of the Vietnam Fruit and Vegetable Association (VINAFRUIT), highlighted Vietnam’s remarkable progress in establishing itself as a leading exporter in Southeast Asia.
In 2024, Vietnam’s fruit and vegetable exports achieved an all-time high of $7.2 billion. Durians led the charge, contributing $3.2 billion, or approximately 45% of the total export revenue. The surge in durian exports was driven by expanded market access, particularly in China, following the establishment of official export routes in late 2022. This milestone has positioned Vietnam as a formidable competitor in the global durian trade, outpacing other regional exporters.
Building on this success, Vietnam has set ambitious targets for its fruit and vegetable industry:
These goals underscore Vietnam’s commitment to transforming its fruit and vegetable sector into a cornerstone of its economy, solidifying its position as a global leader in agricultural exports.
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