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German coffee trading giant NKG has officially entered the Chinese market, opening a new subsidiary in Shanghai to meet surging coffee demand...
February 23, 2025By Davos Pham1 min readView as Markdown

German coffee trading giant Neumann Kaffee Gruppe (NKG) has officially entered the Chinese market, opening a new subsidiary in Shanghai to meet surging coffee demand. Along with a cupping lab for quality control, NKG has established warehouses and distribution centers in Kunshan and Yangshan to ensure efficient supply.
China’s coffee consumption has been growing at double-digit rates, driven by young professionals increasingly favoring coffee over traditional tea. The coffee shop scene is also booming, with a 50% increase in outlets last year. Notably, Chinese imports of coffee from Brazil grew by 180% in the same period. This expansion reflects NKG’s ambition to capitalize on Asia’s fastest-growing coffee market!
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